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Lost or just at a crossroads: is entrepreneurship the way forward for marketing?

Overview of attention for article published in Journal of Research in Marketing and Entrepreneurship, October 2011
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1 X user

Readers on

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33 Mendeley
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Article details
Title
Lost or just at a crossroads: is entrepreneurship the way forward for marketing?
Published in
Journal of Research in Marketing and Entrepreneurship, October 2011
DOI 10.1108/14715201111176444
Authors

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Timeline Attention over time Attention Score history
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X Demographics

X Demographics

The data shown below were collected from the profile of 1 X user who shared this research output. Click here to find out more about how the information was compiled.
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 33 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Geographical breakdown
Country Count As %
Portugal 2 6%
Italy 1 3%
United Kingdom 1 3%
Unknown 29 88%

Demographic breakdown

Readers by professional status
Readers by professional status Count As %
Student > Ph. D. Student 7 21%
Student > Doctoral Student 5 15%
Lecturer 4 12%
Student > Master 4 12%
Student > Bachelor 3 9%
Other 5 15%
Unknown 5 15%
Readers by discipline
Readers by discipline Count As %
Business, Management and Accounting 19 58%
Social Sciences 5 15%
Computer Science 1 3%
Psychology 1 3%
Design 1 3%
Other 0 0%
Unknown 6 18%
Attention Score in Context

Attention Score in Context

This research output has an Altmetric Attention Score of 1. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 11 March 2014.
All research outputs
#22,692,974
of 27,780,120 outputs
Outputs from Journal of Research in Marketing and Entrepreneurship
#29
of 59 outputs
Outputs of similar age
#134,485
of 159,104 outputs
Outputs of similar age from Journal of Research in Marketing and Entrepreneurship
#2
of 3 outputs
Altmetric has tracked 27,780,120 research outputs across all sources so far. This one is in the 10th percentile – i.e., 10% of other outputs scored the same or lower than it.
So far Altmetric has tracked 59 research outputs from this source. They receive a mean Attention Score of 3.2. This one is in the 8th percentile – i.e., 8% of its peers scored the same or lower than it.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 159,104 tracked outputs that were published within six weeks on either side of this one in any source. This one is in the 7th percentile – i.e., 7% of its contemporaries scored the same or lower than it.
We're also able to compare this research output to 3 others from the same source and published within six weeks on either side of this one.