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The effects of attention inertia on advertisements on the WWW

Overview of attention for article published in Computers in Human Behavior, May 2007
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patent
1 patent

Readers on

mendeley
88 Mendeley
citeulike
1 CiteULike
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Article details
Title
The effects of attention inertia on advertisements on the WWW
Published in
Computers in Human Behavior, May 2007
DOI 10.1016/j.chb.2004.12.014
Authors

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Timeline Attention over time Attention Score history
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Mendeley demographics

Mendeley demographics

The data shown below were compiled from readership statistics for 88 Mendeley readers of this research output. Click here to see the associated Mendeley record.
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Geographical breakdown

Geographical breakdown
Country Count As %
United Kingdom 4 5%
Poland 2 2%
Spain 2 2%
Brazil 2 2%
United States 1 1%
Austria 1 1%
Unknown 76 86%

Demographic breakdown

Readers by professional status
Readers by professional status Count As %
Student > Ph. D. Student 26 30%
Student > Master 13 15%
Student > Postgraduate 7 8%
Student > Doctoral Student 6 7%
Professor > Associate Professor 6 7%
Other 22 25%
Unknown 8 9%
Readers by discipline
Readers by discipline Count As %
Business, Management and Accounting 21 24%
Psychology 14 16%
Computer Science 13 15%
Social Sciences 11 13%
Engineering 5 6%
Other 12 14%
Unknown 12 14%
Attention Score in Context

Attention Score in Context

This research output has an Altmetric Attention Score of 3. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 11 October 2016.
All research outputs
#9,516,022
of 27,783,697 outputs
Outputs from Computers in Human Behavior
#2,505
of 4,579 outputs
Outputs of similar age
#35,587
of 95,923 outputs
Outputs of similar age from Computers in Human Behavior
#9
of 15 outputs
Altmetric has tracked 27,783,697 research outputs across all sources so far. This one is in the 42nd percentile – i.e., 42% of other outputs scored the same or lower than it.
So far Altmetric has tracked 4,579 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 23.8. This one is in the 39th percentile – i.e., 39% of its peers scored the same or lower than it.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 95,923 tracked outputs that were published within six weeks on either side of this one in any source. This one is in the 13th percentile – i.e., 13% of its contemporaries scored the same or lower than it.
We're also able to compare this research output to 15 others from the same source and published within six weeks on either side of this one. This one is in the 6th percentile – i.e., 6% of its contemporaries scored the same or lower than it.