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The four Rs of place branding

Overview of attention for article published in Journal of Marketing Management, August 2011
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1 X user

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450 Mendeley
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Article details
Title
The four Rs of place branding
Published in
Journal of Marketing Management, August 2011
DOI 10.1080/0267257x.2011.560718
Authors

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Timeline Attention over time Attention Score history
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Activity
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X Demographics

X Demographics

The data shown below were collected from the profile of 1 X user who shared this research output. Click here to find out more about how the information was compiled.
Mendeley demographics

Mendeley demographics

The data shown below were compiled from readership statistics for 450 Mendeley readers of this research output. Click here to see the associated Mendeley record.
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Geographical breakdown

Geographical breakdown
Country Count As %
Portugal 2 <1%
Spain 2 <1%
South Africa 1 <1%
Taiwan 1 <1%
Iran, Islamic Republic of 1 <1%
Hungary 1 <1%
Ghana 1 <1%
United Kingdom 1 <1%
Colombia 1 <1%
Other 0 0%
Unknown 439 98%

Demographic breakdown

Readers by professional status
Readers by professional status Count As %
Student > Master 77 17%
Student > Ph. D. Student 69 15%
Student > Doctoral Student 35 8%
Student > Bachelor 33 7%
Researcher 27 6%
Other 87 19%
Unknown 122 27%
Readers by discipline
Readers by discipline Count As %
Business, Management and Accounting 160 36%
Social Sciences 68 15%
Design 18 4%
Economics, Econometrics and Finance 17 4%
Arts and Humanities 16 4%
Other 34 8%
Unknown 137 30%
Attention Score in Context

Attention Score in Context

This research output has an Altmetric Attention Score of 1. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 04 August 2015.
All research outputs
#15,340,815
of 22,818,766 outputs
Outputs from Journal of Marketing Management
#708
of 881 outputs
Outputs of similar age
#84,890
of 119,840 outputs
Outputs of similar age from Journal of Marketing Management
#8
of 9 outputs
Altmetric has tracked 22,818,766 research outputs across all sources so far. This one is in the 22nd percentile – i.e., 22% of other outputs scored the same or lower than it.
So far Altmetric has tracked 881 research outputs from this source. They typically receive more attention than average, with a mean Attention Score of 9.5. This one is in the 12th percentile – i.e., 12% of its peers scored the same or lower than it.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 119,840 tracked outputs that were published within six weeks on either side of this one in any source. This one is in the 18th percentile – i.e., 18% of its contemporaries scored the same or lower than it.
We're also able to compare this research output to 9 others from the same source and published within six weeks on either side of this one.