Cynicism About Mobile Advertising Is Greatly Misplaced
The Epoch Times,
Every now and then, I see an article in the media that is skeptical about the future of mobile advertising – the kind of ad you…
The Effect of In-Store Travel Distance on Unplanned Spending: Applications to Mobile Promotion Strategies
Overview of attention for article published in Journal of Marketing, March 2013
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About this Attention Score
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In the top 25% of all research outputs scored by Altmetric
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High Attention Score compared to outputs of the same age (93rd percentile)
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High Attention Score compared to outputs of the same age and source (85th percentile)
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