Entertainment Marketing and Experiential Consumption

Overview of attention for article published in Journal of Marketing Communications, March 2006

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About this Attention Score

In the top 25% of all research outputs scored by Altmetric
One of the highest-scoring outputs from this source (#8 of 179)
High Attention Score compared to outputs of the same age (97th percentile)

Mentioned by

news: 3 news outlets

wikipedia: 2 Wikipedia pages

Readers on

mendeley: 240 Mendeley
citeulike: 4 CiteULike

So far, Altmetric has seen 2 citations on 2 Wikipedia pages.

German

Produktplatzierung

Cited by user Jekuer on 14 Aug 2015

Produktplatzierung (engl. ' oder embedded marketing), auch Werbeintegration genannt, ist die gezielte Darstellung von Markenprodukten in verschiedenen Medien.

English

Product placement

Cited by user Jekuer on 11 Aug 2015

Product placement, or embedded marketing, is, according to the European Union "any form of audiovisual commercial communication consisting of the inclusion of or…

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