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Am I intruding? Developing a conceptualisation of advertising intrusiveness

Overview of attention for article published in Journal of Marketing Management, July 2018
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About this Attention Score

  • Average Attention Score compared to outputs of the same age

Mentioned by

twitter
2 X users
facebook
1 Facebook page

Readers on

mendeley
99 Mendeley
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Article details
Title
Am I intruding? Developing a conceptualisation of advertising intrusiveness
Published in
Journal of Marketing Management, July 2018
DOI 10.1080/0267257x.2018.1496130
Authors

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Timeline Attention over time Attention Score history
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X Demographics

X Demographics

The data shown below were collected from the profiles of 2 X users who shared this research output. Click here to find out more about how the information was compiled.
Mendeley demographics

Mendeley demographics

The data shown below were compiled from readership statistics for 99 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Geographical breakdown
Country Count As %
Unknown 99 100%

Demographic breakdown

Readers by professional status
Readers by professional status Count As %
Student > Bachelor 7 7%
Student > Ph. D. Student 7 7%
Unspecified 6 6%
Student > Doctoral Student 6 6%
Other 5 5%
Other 18 18%
Unknown 50 51%
Readers by discipline
Readers by discipline Count As %
Business, Management and Accounting 25 25%
Unspecified 6 6%
Social Sciences 6 6%
Psychology 3 3%
Environmental Science 1 1%
Other 2 2%
Unknown 56 57%
Attention Score in Context

Attention Score in Context

This research output has an Altmetric Attention Score of 2. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 13 July 2018.
All research outputs
#16,811,473
of 26,576,308 outputs
Outputs from Journal of Marketing Management
#722
of 967 outputs
Outputs of similar age
#200,900
of 343,905 outputs
Outputs of similar age from Journal of Marketing Management
#19
of 19 outputs
Altmetric has tracked 26,576,308 research outputs across all sources so far. This one is in the 36th percentile – i.e., 36% of other outputs scored the same or lower than it.
So far Altmetric has tracked 967 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 10.4. This one is in the 25th percentile – i.e., 25% of its peers scored the same or lower than it.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 343,905 tracked outputs that were published within six weeks on either side of this one in any source. This one is in the 41st percentile – i.e., 41% of its contemporaries scored the same or lower than it.
We're also able to compare this research output to 19 others from the same source and published within six weeks on either side of this one. This one is in the 1st percentile – i.e., 1% of its contemporaries scored the same or lower than it.