On top of what @rachelcernansky reports & @jasminchua notes, many of those consumers who choose not to buy based on high ethical standards will go on to badmouth those consumers who do, calling them “unfashionable” & “boring.” (https://t.co/OTKslU…
Interesting study: People who ignore ethical product attributes denigrate more ethical consumers (w/ 2 moderators) https://t.co/m9HJRAKxFc
RT @DflCaldwell: New study: consumers who willfully ignore ethical product attributes denigrate others #consumerbehaviour #socmar https://t…
Do less ethical consumers denigrate more ethical consumers? The effect of willful ignorance on judgments of others https://t.co/DUDsgBMhmm