“Debranding”: A Product Strategy With Profit Potential

Overview of attention for article published in Journal of Business Strategy, March 1983

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About this Attention Score

In the top 25% of all research outputs scored by Altmetric
Among the highest-scoring outputs from this source (#23 of 249)
High Attention Score compared to outputs of the same age (93rd percentile)

Mentioned by

twitter: 11 X users

wikipedia: 2 Wikipedia pages

Readers on

mendeley: 20 Mendeley

So far, Altmetric has seen 12 X posts from 11 X users, with an upper bound of 44,155 followers.

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