Arabic
“Debranding”: A Product Strategy With Profit Potential
Overview of attention for article published in Journal of Business Strategy, March 1983
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About this Attention Score
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In the top 25% of all research outputs scored by Altmetric
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Among the highest-scoring outputs from this source (#23 of 249)
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High Attention Score compared to outputs of the same age (93rd percentile)
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- 20 Mendeley