Where you say it matters: Why packages are a more believable source of product claims than advertisements

Overview of attention for article published in Journal of Consumer Psychology (Elsevier Science), November 2015

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In the top 5% of all research outputs scored by Altmetric
High Attention Score compared to outputs of the same age (96th percentile)
Good Attention Score compared to outputs of the same age and source (66th percentile)

So far, Altmetric has seen 4 news stories from 4 outlets.

/PRNewswire-USNewswire/ -- A marketing claim placed on a product package is more believable to shoppers than one made in an…

CORAL GABLES, Fla., July 20, 2016 /PRNewswire-USNewswire/ -- A marketing claim placed on a product package is more believable…

/PRNewswire-USNewswire/ -- A marketing claim placed on a product package is more believable to shoppers than one made in an…

CORAL GABLES, Fla., July 20, 2016 /PRNewswire-USNewswire/ -- A marketing claim placed on a product package is more believable…

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