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Is Your Product Facing the Ad's Center? Facing Direction Affects Processing Fluency and Ad Evaluation

Overview of attention for article published in Journal of Advertising, June 2015
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About this Attention Score

  • Good Attention Score compared to outputs of the same age (74th percentile)

Mentioned by

twitter
7 X users

Readers on

mendeley
69 Mendeley
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Article details
Title
Is Your Product Facing the Ad's Center? Facing Direction Affects Processing Fluency and Ad Evaluation
Published in
Journal of Advertising, June 2015
DOI 10.1080/00913367.2015.1048911
Authors

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Timeline Attention over time Attention Score history
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Activity
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X Demographics

X Demographics

The data shown below were collected from the profiles of 7 X users who shared this research output. Click here to find out more about how the information was compiled.
Mendeley demographics

Mendeley demographics

The data shown below were compiled from readership statistics for 69 Mendeley readers of this research output. Click here to see the associated Mendeley record.
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Geographical breakdown

Geographical breakdown
Country Count As %
United States 1 1%
Unknown 68 99%

Demographic breakdown

Readers by professional status
Readers by professional status Count As %
Student > Master 12 17%
Student > Doctoral Student 8 12%
Student > Ph. D. Student 7 10%
Student > Bachelor 4 6%
Professor 3 4%
Other 10 14%
Unknown 25 36%
Readers by discipline
Readers by discipline Count As %
Business, Management and Accounting 19 28%
Social Sciences 7 10%
Psychology 6 9%
Economics, Econometrics and Finance 4 6%
Computer Science 2 3%
Other 3 4%
Unknown 28 41%
Attention Score in Context

Attention Score in Context

This research output has an Altmetric Attention Score of 6. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 11 October 2023.
All research outputs
#7,019,708
of 27,265,746 outputs
Outputs from Journal of Advertising
#158
of 492 outputs
Outputs of similar age
#72,178
of 283,278 outputs
Outputs of similar age from Journal of Advertising
#4
of 4 outputs
Altmetric has tracked 27,265,746 research outputs across all sources so far. This one has received more attention than most of these and is in the 74th percentile.
So far Altmetric has tracked 492 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 11.6. This one has gotten more attention than average, scoring higher than 67% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 283,278 tracked outputs that were published within six weeks on either side of this one in any source. This one has gotten more attention than average, scoring higher than 74% of its contemporaries.
We're also able to compare this research output to 4 others from the same source and published within six weeks on either side of this one.