Is Your Product Facing the Ad's Center? Facing Direction Affects Processing Fluency and Ad Evaluation

Overview of attention for article published in Journal of Advertising, June 2015

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Good Attention Score compared to outputs of the same age (74th percentile)

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RT @SarahLevinger: DID YOU KNOW: Ads that show their products facing towards the center of the frame had a 24% increase in likeability. Li…

DID YOU KNOW: Ads that show their products facing towards the center of the frame had a 24% increase in likeability. Likeable ads = memorable ones. Psychology for the win. 🧠 Read the study: https://t.co/lJZGGjGsb3 https://t.co/cPEIku0qZC

Scientific research by J. Leonhardt, J. Catlin and D. Monique Pirouz: https://t.co/BSBaFp1O6h

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