Journal of the Academy of Marketing Science,
How do consumers experience and react to sales pressure? A new scale to measure consumer perceptions, now availble online ahead…
An offer you can’t refuse: consumer perceptions of sales pressure
Overview of attention for article published in Journal of the Academy of Marketing Science, December 2015
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About this Attention Score
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Above-average Attention Score compared to outputs of the same age (53rd percentile)
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Average Attention Score compared to outputs of the same age and source
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