The Teasing Effect: An Underappreciated Benefit of Creating and Resolving an Uncertainty

Overview of attention for article published in Journal of Marketing Research, August 2018

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In the top 25% of all research outputs scored by Altmetric
Good Attention Score compared to outputs of the same age (77th percentile)
Average Attention Score compared to outputs of the same age and source

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policy: 1 policy source

twitter: 8 X users

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mendeley: 212 Mendeley

So far, Altmetric has seen 8 X posts from 8 X users, with an upper bound of 35,882 followers.

Scientific research by Bowen Ruan, Christopher K. Hsee, and Zoe Y. Lu: https://t.co/lPLLzqEEor

@danielmabuse @1969ajo this paper seems relevant: https://t.co/d8SXrUciEC

Do people like to be teased? If you ask them, they say no, but in reality they take more pleasure in having their curiosity piqued and then satisfied. Interesting paper [paywalled☹️] https://t.co/Tzn8LlNYYK https://t.co/R7xaKiMieg

RT @morewedge: #Clickbait explained. The pleasure of building and resolving uncertainty. Ruan, Hsee, and Lu in @AMA_Marketing | https://t.…

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