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Decision making and brand choice by older consumers

Overview of attention for article published in Marketing Letters, September 2008
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1 Facebook page

Readers on

mendeley
205 Mendeley
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Article details
Title
Decision making and brand choice by older consumers
Published in
Marketing Letters, September 2008
DOI 10.1007/s11002-008-9058-x
Authors

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Timeline Attention over time Attention Score history
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Mendeley demographics

Mendeley demographics

The data shown below were compiled from readership statistics for 205 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Geographical breakdown
Country Count As %
United States 3 1%
Portugal 1 <1%
Italy 1 <1%
United Kingdom 1 <1%
Finland 1 <1%
Denmark 1 <1%
Switzerland 1 <1%
Austria 1 <1%
Unknown 195 95%

Demographic breakdown

Readers by professional status
Readers by professional status Count As %
Student > Ph. D. Student 40 20%
Student > Master 31 15%
Student > Bachelor 20 10%
Researcher 19 9%
Other 8 4%
Other 36 18%
Unknown 51 25%
Readers by discipline
Readers by discipline Count As %
Business, Management and Accounting 72 35%
Psychology 23 11%
Social Sciences 16 8%
Economics, Econometrics and Finance 12 6%
Arts and Humanities 6 3%
Other 23 11%
Unknown 53 26%
Attention Score in Context

Attention Score in Context

This research output has an Altmetric Attention Score of 1. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 18 September 2015.
All research outputs
#20,298,249
of 22,835,198 outputs
Outputs from Marketing Letters
#273
of 286 outputs
Outputs of similar age
#84,274
of 87,717 outputs
Outputs of similar age from Marketing Letters
#7
of 8 outputs
Altmetric has tracked 22,835,198 research outputs across all sources so far. This one is in the 1st percentile – i.e., 1% of other outputs scored the same or lower than it.
So far Altmetric has tracked 286 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 11.0. This one is in the 1st percentile – i.e., 1% of its peers scored the same or lower than it.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 87,717 tracked outputs that were published within six weeks on either side of this one in any source. This one is in the 1st percentile – i.e., 1% of its contemporaries scored the same or lower than it.
We're also able to compare this research output to 8 others from the same source and published within six weeks on either side of this one.