Franchisees don't do their homework and are too optimistic about risks: research
The Conversation,
Franchisees are unrealistically optimistic about risks of setting up their business, even after those risks have been disclosed…
Franchisor Insolvency in Australia: Profiles, Factors, and Impacts
Overview of attention for article published in Journal of Marketing Channels, December 2015
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In the top 25% of all research outputs scored by Altmetric
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High Attention Score compared to outputs of the same age (87th percentile)
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