Investor sentiment and advertising expenditure

Overview of attention for article published in International Journal of Research in Marketing, December 2018

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Mentioned by

twitter: 3 X users

Readers on

mendeley: 77 Mendeley

So far, Altmetric has seen 5 X posts from 3 X users, with an upper bound of 4,636 followers.

RT @IJRMktg: Mian et al. explore the relationship between investor sentiment and advertising expenditure. Low sentiment leads to low advert…

Mian et al. explore the relationship between investor sentiment and advertising expenditure. Low sentiment leads to low advertising expenditure and low elasticity of profits to advertising. #marketing #investment #advertising https://t.co/bT1pAXqzO4

“#Investor_sentiment and #advertising_expenditure”, #International_Journal of #Research_in_Marketing. 35 (4), 611‐627. https://t.co/FmPljdKJHS @elsevierbiz

RT @IJRMktg: Mian et al. explore the relationship between investor sentiment and advertising expenditure. Low sentiment leads to low advert…

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