This research output has an Altmetric Attention Score of 14. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 16 December 2025.
All research outputs
#3,212,523
of 31,849,655 outputs
Outputs from Journal of Marketing Research
#417
of 1,527 outputs
Outputs of similar age
#41,513
of 325,199 outputs
Outputs of similar age from Journal of Marketing Research
#10
of 15 outputs
Altmetric has tracked 31,849,655 research outputs across all sources so far. Compared to these this one has done well and is in the 89th percentile: it's in the top 25% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 1,527 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 22.2. This one has gotten more attention than average, scoring higher than 72% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 325,199 tracked outputs that were published within six weeks on either side of this one in any source. This one has done well, scoring higher than 87% of its contemporaries.
We're also able to compare this research output to 15 others from the same source and published within six weeks on either side of this one. This one is in the 33rd percentile – i.e., 33% of its contemporaries scored the same or lower than it.
