How Language Can Influence Political Marketing Strategy and a Candidate's Image: Effect of Presidential Candidates' Language Intensity and Experience on College Students' Ratings of Source Credibility

Overview of attention for article published in Journal of Political Marketing, October 2014

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About this Attention Score

In the top 5% of all research outputs scored by Altmetric
One of the highest-scoring outputs from this source (#6 of 177)
High Attention Score compared to outputs of the same age (96th percentile)
High Attention Score compared to outputs of the same age and source (88th percentile)

Mentioned by

news: 6 news outlets

twitter: 1 X user

Readers on

mendeley: 56 Mendeley

So far, Altmetric has seen 6 news stories from 6 outlets.

Trump's sober victory speech harnessed his greatest skill: reading an audience

Quartz, 09 Nov 2016

Donald Trump defies expectations and predictions. Against all odds and most bets, he is the US president-elect.

Clinton vs. Trump: Whose Acceptance Speech Hit the Right Note?

Alternet, 29 Jul 2016

The study of language intensity provides one lens to compare the performances of the candidates.

News story from Newsweek on Friday 29 July 2016

Newsweek, 29 Jul 2016

Clinton vs. Trump: Whose acceptance speech hit the right note?

Houston Chronicle, 29 Jul 2016

David E. Clementson, The Ohio State University Tonight at the Democratic National Convention, Hillary Clinton formally accepted…

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