How Language Can Influence Political Marketing Strategy and a Candidate's Image: Effect of Presidential Candidates' Language Intensity and Experience on College Students' Ratings of Source Credibility

Overview of attention for article published in Journal of Political Marketing, October 2014

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In the top 5% of all research outputs scored by Altmetric
One of the highest-scoring outputs from this source (#6 of 177)
High Attention Score compared to outputs of the same age (96th percentile)
High Attention Score compared to outputs of the same age and source (88th percentile)

So far, Altmetric has seen 1 X post from an account with 241 followers.

re: https://t.co/xxRQMQI0j8 via @amychozick Empirical research in language intensity helps explain the perceptions https://t.co/Tcwi9o0z6E

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