The Italian breakfast: Mulino Bianco and the advent of a family practice (1971-1995)

Overview of attention for article published in European Journal of Marketing, November 2018

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twitter: 3 X users

reddit: 1 Redditor

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mendeley: 49 Mendeley

So far, Altmetric has seen 6 X posts from 3 X users, with an upper bound of 4,318 followers.

Part of this #specialissue is the work of Daniela Pirani, Benedetta Cappellini and Vicki Harman showing how the Italian brand #MulinoBianco reinvented the practice of #breakfast between 1975-1995 #ConsumptionULMS @DrVickiHarman https://t.co/u8klzm705s

RT @ConsumptionULMS: The study of breakfast as a brand practice shows how iconic brands rely on practices, along with symbols and materiali…

RT @ConsumptionULMS: New research by our Daniela Pirani, Benedetta Cappellini and Vicki Harman showing how the Italian brand #MulinoBianco…

The study of breakfast as a brand practice shows how iconic brands rely on practices, along with symbols and materiality, to articulate their #iconicity #ConsumptionULMS @DrVickiHarman @EmeraldMkting https://t.co/FuOIapWNei

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