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Social media and microtargeting: Political data processing and the consequences for Germany

Overview of attention for article published in Big Data & Society, November 2018
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About this Attention Score

  • In the top 5% of all research outputs scored by Altmetric
  • One of the highest-scoring outputs from this source (#10 of 964)
  • High Attention Score compared to outputs of the same age (99th percentile)
  • High Attention Score compared to outputs of the same age and source (91st percentile)

Mentioned by

news
28 news outlets
blogs
1 blog
policy
2 policy sources
twitter
24 X users
reddit
1 Redditor

Readers on

mendeley
245 Mendeley
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Article details
Title
Social media and microtargeting: Political data processing and the consequences for Germany
Published in
Big Data & Society, November 2018
DOI 10.1177/2053951718811844
Authors

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Timeline Attention over time Attention Score history
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Activity
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X Demographics

X Demographics

The data shown below were collected from the profiles of 24 X users who shared this research output. Click here to find out more about how the information was compiled.
Mendeley demographics

Mendeley demographics

The data shown below were compiled from readership statistics for 245 Mendeley readers of this research output. Click here to see the associated Mendeley record.
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Geographical breakdown

Geographical breakdown
Country Count As %
Unknown 245 100%

Demographic breakdown

Readers by professional status
Readers by professional status Count As %
Student > Bachelor 31 13%
Student > Master 29 12%
Researcher 15 6%
Student > Ph. D. Student 14 6%
Lecturer 13 5%
Other 33 13%
Unknown 110 45%
Readers by discipline
Readers by discipline Count As %
Social Sciences 61 25%
Computer Science 16 7%
Business, Management and Accounting 13 5%
Arts and Humanities 11 4%
Psychology 7 3%
Other 17 7%
Unknown 120 49%
Attention Score in Context

Attention Score in Context

This research output has an Altmetric Attention Score of 249. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 21 September 2026.
All research outputs
#188,033
of 34,365,356 outputs
Outputs from Big Data & Society
#10
of 964 outputs
Outputs of similar age
#3,062
of 490,598 outputs
Outputs of similar age from Big Data & Society
#1
of 12 outputs
Altmetric has tracked 34,365,356 research outputs across all sources so far. Compared to these this one has done particularly well and is in the 99th percentile: it's in the top 5% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 964 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 30.5. This one has done particularly well, scoring higher than 98% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 490,598 tracked outputs that were published within six weeks on either side of this one in any source. This one has done particularly well, scoring higher than 99% of its contemporaries.
We're also able to compare this research output to 12 others from the same source and published within six weeks on either side of this one. This one has done particularly well, scoring higher than 91% of its contemporaries.