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ポイント付与と値引きはどちらが効果的か?:マグニチュード効果を導入したプロモーション効果の推定

Overview of attention for article published in Journal of Marketing & Distribution, January 2017
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Title
ポイント付与と値引きはどちらが効果的か?:マグニチュード効果を導入したプロモーション効果の推定
Published in
Journal of Marketing & Distribution, January 2017
DOI 10.5844/jsmd.20.2_1
Authors

中川 宏道, 星野 崇宏

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Attention Score in Context

Attention Score in Context

This research output has an Altmetric Attention Score of 3. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 29 December 2022.
All research outputs
#14,516,264
of 25,748,735 outputs
Outputs from Journal of Marketing & Distribution
#6
of 32 outputs
Outputs of similar age
#211,192
of 423,958 outputs
Outputs of similar age from Journal of Marketing & Distribution
#1
of 1 outputs
Altmetric has tracked 25,748,735 research outputs across all sources so far. This one is in the 43rd percentile – i.e., 43% of other outputs scored the same or lower than it.
So far Altmetric has tracked 32 research outputs from this source. They receive a mean Attention Score of 1.4. This one scored the same or higher as 26 of them.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 423,958 tracked outputs that were published within six weeks on either side of this one in any source. This one is in the 49th percentile – i.e., 49% of its contemporaries scored the same or lower than it.
We're also able to compare this research output to 1 others from the same source and published within six weeks on either side of this one. This one has scored higher than all of them