Why Consumers Won’t Buy Ugly Produce
Journal of Marketing | Scholarly Insights Blog,
By: Lauren Grewal, Jillian Hmurovic, Cait Lamberton and Rebecca Walker ReczekThe world is full of unattractive fruits and…
The Self-Perception Connection: Why Consumers Devalue Unattractive Produce
Overview of attention for article published in Journal of Marketing, December 2018
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In the top 5% of all research outputs scored by Altmetric
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Among the highest-scoring outputs from this source (#45 of 1,550)
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High Attention Score compared to outputs of the same age (98th percentile)
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High Attention Score compared to outputs of the same age and source (94th percentile)
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