@lidl I admire industries' ambitions to reduce food waste. However, research shows that more can be done. Best Example: Grewal et al. (2019) found that increasing consumers' self-esteem through banners encourages consumers' choice for unattractive produ…
Telling a consumer "you are fantastic!" leads them to not devalue ugly produce. Telling college students that their produce choices do not reflect who they are as a person causes them to not devalue ugly produce. Boosting self-esteem sells ugly produce!…
A recent, super interesting paper by @LaurenGrewal @CaitLamberton @rebecca_reczek that addresses this, https://t.co/zWi2dkUkUF So much to do this in this space!
RT @LaurenGrewal: So excited that this paper's official! Here is the link to my newly published article on why consumers avoid unattractive…