Choice Matters
Oxford University Press
| Chapter title |
Creating a Consumer Marketplace
|
|---|---|
| Book title |
Choice Matters: How Healthcare Consumers Make Decisions (and Why Clinicians and Managers Should Care)
|
| Published by |
Oxford University Press, July 2018
|
| DOI | 10.1093/oso/9780190886134.003.0003 |
| Book ISBNs |
978-0-19-088613-4
|
| Authors |
Gordon Moore, John A. Quelch, Emily Boudreau |