The role of emotional value for reading and giving eWOM in altruistic services

Overview of attention for article published in Journal of Business Research, June 2019

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twitter: 1 X user

facebook: 1 Facebook page

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mendeley: 278 Mendeley

So far, Altmetric has seen 1 X post from an account with 243 followers.

What role does emotional value play in eWOM for altruistic services? Check out our study on blood donors in JBR: https://t.co/FD8W7VxYPg #ewom #servicesmarketing #wordofmouth #customervalue #socialmarketing #transformativeserviceresearch @DrBekMarketing…

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