| Title |
Communication and marketing as tools to cultivate the public's health: a proposed "people and places" framework
|
|---|---|
| Published in |
BMC Public Health, May 2007
|
| DOI | 10.1186/1471-2458-7-88 |
| Pubmed ID | |
| Authors |
Edward W Maibach, Lorien C Abroms, Mark Marosits |
| Abstract |
Communication and marketing are rapidly becoming recognized as core functions, or core competencies, in the field of public health. Although these disciplines have fostered considerable academic inquiry, a coherent sense of precisely how these disciplines can inform the practice of public health has been slower to emerge. |
X Demographics
The data shown below were collected from the profiles of 3 X users who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| New Zealand | 1 | 33% |
| Canada | 1 | 33% |
| Unknown | 1 | 33% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Members of the public | 3 | 100% |
Mendeley readers
The data shown below were compiled from readership statistics for 292 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| United States | 8 | 3% |
| Canada | 3 | 1% |
| Indonesia | 2 | <1% |
| Australia | 2 | <1% |
| Netherlands | 1 | <1% |
| Italy | 1 | <1% |
| Malaysia | 1 | <1% |
| Colombia | 1 | <1% |
| Brazil | 1 | <1% |
| Other | 6 | 2% |
| Unknown | 266 | 91% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 62 | 21% |
| Researcher | 40 | 14% |
| Student > Ph. D. Student | 33 | 11% |
| Student > Bachelor | 25 | 9% |
| Student > Doctoral Student | 17 | 6% |
| Other | 56 | 19% |
| Unknown | 59 | 20% |
| Readers by discipline | Count | As % |
|---|---|---|
| Social Sciences | 79 | 27% |
| Medicine and Dentistry | 52 | 18% |
| Business, Management and Accounting | 24 | 8% |
| Nursing and Health Professions | 16 | 5% |
| Psychology | 13 | 4% |
| Other | 40 | 14% |
| Unknown | 68 | 23% |
Attention Score in Context
This research output has an Altmetric Attention Score of 3. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 23 January 2021.
All research outputs
#14,238,530
of 24,911,633 outputs
Outputs from BMC Public Health
#9,933
of 16,557 outputs
Outputs of similar age
#67,251
of 79,664 outputs
Outputs of similar age from BMC Public Health
#34
of 41 outputs
Altmetric has tracked 24,911,633 research outputs across all sources so far. This one is in the 42nd percentile – i.e., 42% of other outputs scored the same or lower than it.
So far Altmetric has tracked 16,557 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 14.4. This one is in the 39th percentile – i.e., 39% of its peers scored the same or lower than it.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 79,664 tracked outputs that were published within six weeks on either side of this one in any source. This one is in the 15th percentile – i.e., 15% of its contemporaries scored the same or lower than it.
We're also able to compare this research output to 41 others from the same source and published within six weeks on either side of this one. This one is in the 19th percentile – i.e., 19% of its contemporaries scored the same or lower than it.