Why Buyers and Sellers Inherently Disagree on What Things Are Worth
Harvard Business Review ,
Negotiations involve gaps in perceived value. When we are sellers, we feel that buyers offer too little.
Auction fever: The effect of opponents and quasi-endowment on product valuations
Overview of attention for article published in Journal of Interactive Marketing (John Wiley & Sons), November 2004
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In the top 25% of all research outputs scored by Altmetric
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Among the highest-scoring outputs from this source (#39 of 438)
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