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Estimating Promotion Response When Competitive Promotions Are Unobservable

Overview of attention for article published in Journal of Marketing Research, August 2007
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patent
3 patents

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mendeley
92 Mendeley
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Article details
Title
Estimating Promotion Response When Competitive Promotions Are Unobservable
Published in
Journal of Marketing Research, August 2007
DOI 10.1509/jmkr.44.3.503
Authors

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Timeline Attention over time Attention Score history
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Activity
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Mendeley demographics

Mendeley demographics

The data shown below were compiled from readership statistics for 92 Mendeley readers of this research output. Click here to see the associated Mendeley record.
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Geographical breakdown

Geographical breakdown
Country Count As %
United States 1 1%
Japan 1 1%
Iran, Islamic Republic of 1 1%
Switzerland 1 1%
Brazil 1 1%
Unknown 87 95%

Demographic breakdown

Readers by professional status
Readers by professional status Count As %
Student > Doctoral Student 18 20%
Student > Ph. D. Student 15 16%
Student > Master 14 15%
Professor 9 10%
Researcher 7 8%
Other 16 17%
Unknown 13 14%
Readers by discipline
Readers by discipline Count As %
Business, Management and Accounting 54 59%
Economics, Econometrics and Finance 10 11%
Computer Science 5 5%
Social Sciences 3 3%
Philosophy 1 1%
Other 6 7%
Unknown 13 14%
Attention Score in Context

Attention Score in Context

This research output has an Altmetric Attention Score of 3. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 02 July 2019.
All research outputs
#12,059,174
of 33,924,920 outputs
Outputs from Journal of Marketing Research
#931
of 1,632 outputs
Outputs of similar age
#45,237
of 108,872 outputs
Outputs of similar age from Journal of Marketing Research
#5
of 5 outputs
Altmetric has tracked 33,924,920 research outputs across all sources so far. This one is in the 38th percentile – i.e., 38% of other outputs scored the same or lower than it.
So far Altmetric has tracked 1,632 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 21.7. This one is in the 13th percentile – i.e., 13% of its peers scored the same or lower than it.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 108,872 tracked outputs that were published within six weeks on either side of this one in any source. This one is in the 12th percentile – i.e., 12% of its contemporaries scored the same or lower than it.
We're also able to compare this research output to 5 others from the same source and published within six weeks on either side of this one.