To Contribute or Not: A Goals-Based Perspective on the Effect of Industry Sales Trend and Solicitation Messages on Voluntary Contributions to a Generic Advertising Campaign

Overview of attention for article published in Journal of Experimental Psychology. Applied, December 2017

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To contribute or not: A goals-based perspective on the effect of industry sales trend and solicitation messages on voluntary contributions to a generic advertising campaign. - Generic advertising campaigns such as “Got Milk?” and “Pork: The Other Whit... …

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