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The Placebo Effect in Marketing: Sometimes you Just Have to Want it to Work

Overview of attention for article published in Journal of Marketing Research, November 2005
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About this Attention Score

  • Above-average Attention Score compared to outputs of the same age (62nd percentile)
  • Average Attention Score compared to outputs of the same age and source

Mentioned by

patent
2 patents

Readers on

mendeley
149 Mendeley
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Article details
Title
The Placebo Effect in Marketing: Sometimes you Just Have to Want it to Work
Published in
Journal of Marketing Research, November 2005
DOI 10.1509/jmkr.2005.42.4.406
Authors

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Timeline Attention over time Attention Score history
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Activity
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Mendeley demographics

Mendeley demographics

The data shown below were compiled from readership statistics for 149 Mendeley readers of this research output. Click here to see the associated Mendeley record.
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Geographical breakdown

Geographical breakdown
Country Count As %
Germany 5 3%
United States 3 2%
Iran, Islamic Republic of 1 <1%
Ireland 1 <1%
China 1 <1%
Brazil 1 <1%
Australia 1 <1%
Unknown 136 91%

Demographic breakdown

Readers by professional status
Readers by professional status Count As %
Student > Ph. D. Student 23 15%
Student > Bachelor 22 15%
Student > Doctoral Student 20 13%
Student > Master 16 11%
Professor 8 5%
Other 29 19%
Unknown 31 21%
Readers by discipline
Readers by discipline Count As %
Business, Management and Accounting 59 40%
Psychology 18 12%
Social Sciences 12 8%
Economics, Econometrics and Finance 8 5%
Arts and Humanities 3 2%
Other 12 8%
Unknown 37 25%
Attention Score in Context

Attention Score in Context

This research output has an Altmetric Attention Score of 6. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 01 January 2013.
All research outputs
#7,432,872
of 34,054,827 outputs
Outputs from Journal of Marketing Research
#736
of 1,641 outputs
Outputs of similar age
#24,596
of 106,481 outputs
Outputs of similar age from Journal of Marketing Research
#4
of 6 outputs
Altmetric has tracked 34,054,827 research outputs across all sources so far. This one has received more attention than most of these and is in the 73rd percentile.
So far Altmetric has tracked 1,641 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 21.6. This one is in the 49th percentile – i.e., 49% of its peers scored the same or lower than it.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 106,481 tracked outputs that were published within six weeks on either side of this one in any source. This one has gotten more attention than average, scoring higher than 62% of its contemporaries.
We're also able to compare this research output to 6 others from the same source and published within six weeks on either side of this one. This one has scored higher than 2 of them.