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Incorporating word-of-mouth effects in estimating customer lifetime value

Overview of attention for article published in Journal of Database Marketing & Customer Strategy Management, December 2006
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118 Mendeley
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Article details
Title
Incorporating word-of-mouth effects in estimating customer lifetime value
Published in
Journal of Database Marketing & Customer Strategy Management, December 2006
DOI 10.1057/palgrave.dbm.3250033
Authors

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Timeline Attention over time Attention Score history
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Activity
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X Demographics

X Demographics

The data shown below were collected from the profiles of 2 X users who shared this research output. Click here to find out more about how the information was compiled.
Mendeley demographics

Mendeley demographics

The data shown below were compiled from readership statistics for 118 Mendeley readers of this research output. Click here to see the associated Mendeley record.
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Geographical breakdown

Geographical breakdown
Country Count As %
France 2 2%
Germany 2 2%
South Africa 1 <1%
United States 1 <1%
United Kingdom 1 <1%
Australia 1 <1%
Unknown 110 93%

Demographic breakdown

Readers by professional status
Readers by professional status Count As %
Student > Master 17 14%
Professor > Associate Professor 16 14%
Student > Bachelor 14 12%
Student > Ph. D. Student 14 12%
Researcher 7 6%
Other 26 22%
Unknown 24 20%
Readers by discipline
Readers by discipline Count As %
Business, Management and Accounting 65 55%
Economics, Econometrics and Finance 8 7%
Computer Science 7 6%
Social Sciences 4 3%
Medicine and Dentistry 3 3%
Other 7 6%
Unknown 24 20%
Attention Score in Context

Attention Score in Context

This research output has an Altmetric Attention Score of 2. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 21 February 2016.
All research outputs
#15,922,551
of 25,986,827 outputs
Outputs from Journal of Database Marketing & Customer Strategy Management
#1
of 1 outputs
Outputs of similar age
#144,891
of 170,377 outputs
Outputs of similar age from Journal of Database Marketing & Customer Strategy Management
#1
of 1 outputs
Altmetric has tracked 25,986,827 research outputs across all sources so far. This one is in the 37th percentile – i.e., 37% of other outputs scored the same or lower than it.
So far Altmetric has tracked 1 research outputs from this source. They receive a mean Attention Score of 1.8. This one scored the same or higher as 0 of them.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 170,377 tracked outputs that were published within six weeks on either side of this one in any source. This one is in the 14th percentile – i.e., 14% of its contemporaries scored the same or lower than it.
We're also able to compare this research output to 1 others from the same source and published within six weeks on either side of this one. This one has scored higher than all of them