Incorporating word-of-mouth effects in estimating customer lifetime value

Overview of attention for article published in Journal of Database Marketing & Customer Strategy Management, December 2006

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RT @skynapse: Incorporating word-of-mouth effects in estimating customer lifetime value https://t.co/MwjHelJ69H #startup #entrepreneur #gro…

Incorporating word-of-mouth effects in estimating customer lifetime value https://t.co/MwjHelJ69H #startup #entrepreneur #growthhacking

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