Victim or beggar? Anthropomorphic messengers and the savior effect in consumer sustainability behavior

Overview of attention for article published in Journal of Business Research, March 2019

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Average Attention Score compared to outputs of the same age and source

Mentioned by

twitter: 2 X users

Readers on

mendeley: 163 Mendeley

So far, Altmetric has seen 2 X posts from 2 X users, with an upper bound of 455 followers.

Need to plant more trees in order to save our planet mother earth. My painting on the same. https://t.co/7MMxrM5LKg

People are more likely to do what the tree tells them. Not sure if pleased that pro-environment marketing works or really quite concerned for people... https://t.co/R2uirub5EI https://t.co/ZKEDX4Na3t

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