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The influence of religion on attitudes towards the advertising of controversial products

Overview of attention for article published in European Journal of Marketing, May 2004
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Mentioned by

wikipedia
2 Wikipedia pages

Readers on

mendeley
657 Mendeley
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Article details
Title
The influence of religion on attitudes towards the advertising of controversial products
Published in
European Journal of Marketing, May 2004
DOI 10.1108/03090560410529204
Authors

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Timeline Attention over time Attention Score history
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Activity
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Mendeley demographics

Mendeley demographics

The data shown below were compiled from readership statistics for 657 Mendeley readers of this research output. Click here to see the associated Mendeley record.
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Geographical breakdown

Geographical breakdown
Country Count As %
Malaysia 6 <1%
Indonesia 2 <1%
Vietnam 1 <1%
United States 1 <1%
United Kingdom 1 <1%
Spain 1 <1%
Unknown 645 98%

Demographic breakdown

Readers by professional status
Readers by professional status Count As %
Student > Ph. D. Student 119 18%
Student > Master 102 16%
Lecturer 69 11%
Student > Bachelor 59 9%
Student > Doctoral Student 38 6%
Other 77 12%
Unknown 193 29%
Readers by discipline
Readers by discipline Count As %
Business, Management and Accounting 249 38%
Economics, Econometrics and Finance 73 11%
Social Sciences 69 11%
Arts and Humanities 24 4%
Psychology 9 1%
Other 41 6%
Unknown 192 29%
Attention Score in Context

Attention Score in Context

This research output has an Altmetric Attention Score of 3. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 24 March 2016.
All research outputs
#9,515,738
of 27,781,301 outputs
Outputs from European Journal of Marketing
#229
of 645 outputs
Outputs of similar age
#24,798
of 69,539 outputs
Outputs of similar age from European Journal of Marketing
#1
of 2 outputs
Altmetric has tracked 27,781,301 research outputs across all sources so far. This one is in the 42nd percentile – i.e., 42% of other outputs scored the same or lower than it.
So far Altmetric has tracked 645 research outputs from this source. They typically receive more attention than average, with a mean Attention Score of 7.9. This one is in the 46th percentile – i.e., 46% of its peers scored the same or lower than it.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 69,539 tracked outputs that were published within six weeks on either side of this one in any source. This one is in the 10th percentile – i.e., 10% of its contemporaries scored the same or lower than it.
We're also able to compare this research output to 2 others from the same source and published within six weeks on either side of this one. This one has scored higher than all of them