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Let the Logo Do the Talking: The Influence of Logo Descriptiveness on Brand Equity

Overview of attention for article published in Journal of Marketing Research, July 2019
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About this Attention Score

  • In the top 5% of all research outputs scored by Altmetric
  • Among the highest-scoring outputs from this source (#44 of 1,673)
  • High Attention Score compared to outputs of the same age (98th percentile)
  • High Attention Score compared to outputs of the same age and source (85th percentile)

Mentioned by

news
16 news outlets
blogs
1 blog
twitter
17 X users
reddit
3 Redditors

Readers on

mendeley
376 Mendeley
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Article details
Title
Let the Logo Do the Talking: The Influence of Logo Descriptiveness on Brand Equity
Published in
Journal of Marketing Research, July 2019
DOI 10.1177/0022243719845000
Authors

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Timeline Attention over time Attention Score history
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Activity
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X Demographics

X Demographics

The data shown below were collected from the profiles of 17 X users who shared this research output. Click here to find out more about how the information was compiled.
Mendeley demographics

Mendeley demographics

The data shown below were compiled from readership statistics for 376 Mendeley readers of this research output. Click here to see the associated Mendeley record.
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Geographical breakdown

Geographical breakdown
Country Count As %
Unknown 376 100%

Demographic breakdown

Readers by professional status
Readers by professional status Count As %
Student > Ph. D. Student 33 9%
Student > Bachelor 32 9%
Student > Master 31 8%
Student > Doctoral Student 25 7%
Lecturer 16 4%
Other 50 13%
Unknown 189 50%
Readers by discipline
Readers by discipline Count As %
Business, Management and Accounting 99 26%
Social Sciences 24 6%
Design 15 4%
Economics, Econometrics and Finance 12 3%
Arts and Humanities 8 2%
Other 24 6%
Unknown 194 52%
Attention Score in Context

Attention Score in Context

This research output has an Altmetric Attention Score of 152. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 15 October 2026.
All research outputs
#343,892
of 34,591,678 outputs
Outputs from Journal of Marketing Research
#44
of 1,673 outputs
Outputs of similar age
#5,586
of 395,264 outputs
Outputs of similar age from Journal of Marketing Research
#2
of 14 outputs
Altmetric has tracked 34,591,678 research outputs across all sources so far. Compared to these this one has done particularly well and is in the 99th percentile: it's in the top 5% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 1,673 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 21.7. This one has done particularly well, scoring higher than 97% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 395,264 tracked outputs that were published within six weeks on either side of this one in any source. This one has done particularly well, scoring higher than 98% of its contemporaries.
We're also able to compare this research output to 14 others from the same source and published within six weeks on either side of this one. This one has done well, scoring higher than 85% of its contemporaries.