Measuring the Effects and Effectiveness of Interactive Advertising

Overview of attention for article published in Journal of Interactive Advertising, July 2013

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About this Attention Score

In the top 25% of all research outputs scored by Altmetric
Among the highest-scoring outputs from this source (#33 of 136)
Good Attention Score compared to outputs of the same age (77th percentile)
Good Attention Score compared to outputs of the same age and source (77th percentile)

Mentioned by

patent: 14 patents
wikipedia: 4 Wikipedia pages

reddit: 1 Redditor

Readers on

mendeley: 483 Mendeley

So far, Altmetric has seen 14 patents that reference this research output.

Method, device, and non-transitory machine readable medium for content item selection and…

Grant US-12450650-B2

United States of America

21 Oct 2025

CONTENT ITEM SELECTION AND MEASUREMENT DETERMINATION

Application US-20210174433-A1

United States of America

10 Jun 2021

Determining audience state or interest using passive sensor data

Grant US-10798438-B2

United States of America

06 Oct 2020

Gesture recognition techniques

Grant US-10331222-B2

United States of America

25 Jun 2019

This page shows the most recent patents that mention this research output. Click here to find out how to access more activity, including 10 additional patents.