Measuring the Effects and Effectiveness of Interactive Advertising

Overview of attention for article published in Journal of Interactive Advertising, July 2013

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About this Attention Score

In the top 25% of all research outputs scored by Altmetric
Among the highest-scoring outputs from this source (#33 of 136)
Good Attention Score compared to outputs of the same age (77th percentile)
Good Attention Score compared to outputs of the same age and source (77th percentile)

Mentioned by

patent: 14 patents
wikipedia: 4 Wikipedia pages

reddit: 1 Redditor

Readers on

mendeley: 483 Mendeley

So far, Altmetric has seen 4 citations on 4 Wikipedia pages.

English

Sustainability advertising

Cited by user User-duck on 22 Oct 2022

Sustainability advertising is communications geared towards promoting social, economic and environmental benefits (sustainability) of products, services or actions…

German

Interaktive Werbung

Cited by user Iris213 on 21 Jul 2020

Interaktive Werbung nutzt interaktive Online- oder Offline-Medien, um mit Verbrauchern zu kommunizieren und für Produkte, Marken, Dienstleistungen und Ankündigungen des öf…

Arabic

إعلان تفاعلي

Cited by user Maher (Beit al Hikma) on 31 May 2020

English

Interactive advertising

Cited by user Jaewhi.lim on 31 Mar 2016

Interactive advertising uses online or offline interactive media to communicate with consumers and to promote products, brands, services, and public service announcements…

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