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Celebrity Endorsements and Beyond: New Avenues for Celebrity Branding

Overview of attention for article published in Psychology & Marketing, August 2012
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About this Attention Score

  • Good Attention Score compared to outputs of the same age (74th percentile)
  • Good Attention Score compared to outputs of the same age and source (77th percentile)

Mentioned by

twitter
3 X users
wikipedia
1 Wikipedia page

Readers on

mendeley
418 Mendeley
citeulike
1 CiteULike
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Article details
Title
Celebrity Endorsements and Beyond: New Avenues for Celebrity Branding
Published in
Psychology & Marketing, August 2012
DOI 10.1002/mar.20555
Authors

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Timeline Attention over time Attention Score history
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Activity
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X Demographics

X Demographics

The data shown below were collected from the profiles of 3 X users who shared this research output. Click here to find out more about how the information was compiled.
Mendeley demographics

Mendeley demographics

The data shown below were compiled from readership statistics for 418 Mendeley readers of this research output. Click here to see the associated Mendeley record.
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Geographical breakdown

Geographical breakdown
Country Count As %
South Africa 1 <1%
Singapore 1 <1%
Pakistan 1 <1%
Japan 1 <1%
United Kingdom 1 <1%
France 1 <1%
Spain 1 <1%
Australia 1 <1%
Unknown 410 98%

Demographic breakdown

Readers by professional status
Readers by professional status Count As %
Student > Master 80 19%
Student > Bachelor 60 14%
Student > Ph. D. Student 44 11%
Student > Postgraduate 25 6%
Student > Doctoral Student 18 4%
Other 57 14%
Unknown 134 32%
Readers by discipline
Readers by discipline Count As %
Business, Management and Accounting 180 43%
Social Sciences 31 7%
Economics, Econometrics and Finance 16 4%
Arts and Humanities 9 2%
Psychology 6 1%
Other 35 8%
Unknown 141 34%
Attention Score in Context

Attention Score in Context

This research output has an Altmetric Attention Score of 6. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 05 December 2023.
All research outputs
#6,994,595
of 27,369,606 outputs
Outputs from Psychology & Marketing
#319
of 1,102 outputs
Outputs of similar age
#49,778
of 193,403 outputs
Outputs of similar age from Psychology & Marketing
#4
of 18 outputs
Altmetric has tracked 27,369,606 research outputs across all sources so far. This one has received more attention than most of these and is in the 74th percentile.
So far Altmetric has tracked 1,102 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 15.4. This one has gotten more attention than average, scoring higher than 70% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 193,403 tracked outputs that were published within six weeks on either side of this one in any source. This one has gotten more attention than average, scoring higher than 74% of its contemporaries.
We're also able to compare this research output to 18 others from the same source and published within six weeks on either side of this one. This one has done well, scoring higher than 77% of its contemporaries.