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Celebrity Endorsements and Beyond: New Avenues for Celebrity Branding

Overview of attention for article published in Psychology & Marketing, August 2012
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About this Attention Score

  • Good Attention Score compared to outputs of the same age (74th percentile)
  • Good Attention Score compared to outputs of the same age and source (77th percentile)

Mentioned by

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3 X users
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1 Wikipedia page

Readers on

mendeley
418 Mendeley
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1 CiteULike