Celebrity Endorsements and Beyond: New Avenues for Celebrity Branding

Overview of attention for article published in Psychology & Marketing, August 2012

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Good Attention Score compared to outputs of the same age and source (77th percentile)

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English

Celebrity branding

Cited by user LDT193 on 01 Apr 2016

Celebrity branding or celebrity endorsement is a form of advertising campaign or marketing strategy which uses a celebrity's fame or social status to promote a product…

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