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Explaining Perceptions of Advertising Tone

Overview of attention for article published in Political Research Quarterly, December 2010
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  • Average Attention Score compared to outputs of the same age and source

Mentioned by

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2 X users

Readers on

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38 Mendeley
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Article details
Title
Explaining Perceptions of Advertising Tone
Published in
Political Research Quarterly, December 2010
DOI 10.1177/1065912910388189
Authors

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Timeline Attention over time Attention Score history
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Activity
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X Demographics

X Demographics

The data shown below were collected from the profiles of 2 X users who shared this research output. Click here to find out more about how the information was compiled.
Mendeley demographics

Mendeley demographics

The data shown below were compiled from readership statistics for 38 Mendeley readers of this research output. Click here to see the associated Mendeley record.
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Geographical breakdown

Geographical breakdown
Country Count As %
United States 1 3%
Unknown 37 97%

Demographic breakdown

Readers by professional status
Readers by professional status Count As %
Student > Master 6 16%
Student > Ph. D. Student 4 11%
Professor > Associate Professor 4 11%
Lecturer > Senior Lecturer 3 8%
Student > Doctoral Student 3 8%
Other 9 24%
Unknown 9 24%
Readers by discipline
Readers by discipline Count As %
Social Sciences 15 39%
Arts and Humanities 4 11%
Business, Management and Accounting 4 11%
Economics, Econometrics and Finance 3 8%
Computer Science 1 3%
Other 1 3%
Unknown 10 26%
Attention Score in Context

Attention Score in Context

This research output has an Altmetric Attention Score of 1. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 15 October 2012.
All research outputs
#15,242,707
of 22,663,969 outputs
Outputs from Political Research Quarterly
#1,022
of 1,175 outputs
Outputs of similar age
#141,354
of 181,651 outputs
Outputs of similar age from Political Research Quarterly
#7
of 12 outputs
Altmetric has tracked 22,663,969 research outputs across all sources so far. This one is in the 22nd percentile – i.e., 22% of other outputs scored the same or lower than it.
So far Altmetric has tracked 1,175 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 21.7. This one is in the 7th percentile – i.e., 7% of its peers scored the same or lower than it.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 181,651 tracked outputs that were published within six weeks on either side of this one in any source. This one is in the 12th percentile – i.e., 12% of its contemporaries scored the same or lower than it.
We're also able to compare this research output to 12 others from the same source and published within six weeks on either side of this one. This one is in the 41st percentile – i.e., 41% of its contemporaries scored the same or lower than it.