Explaining Perceptions of Advertising Tone

Overview of attention for article published in Political Research Quarterly, December 2010

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So far, Altmetric has seen 3 X posts from 2 X users, with an upper bound of 20,995 followers.

Explaining perceptions of #campaign advertising tone: http://t.co/DdGqGISh

Does media coverage of political ads shape voters’ perceptions of advertising tone? http://t.co/hOUXgsz2 #wpsa2012

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