Marketing urban places …
Journal of Marketing Management,
… and making them more attractive for customers when they shop there. Urban shopping venues – also called retail agglomerations …
Urban place marketing and retail agglomeration customers
Overview of attention for article published in Journal of Marketing Management, May 2012
Altmetric Badge
About this Attention Score
-
In the top 25% of all research outputs scored by Altmetric
-
High Attention Score compared to outputs of the same age (81st percentile)
-
Above-average Attention Score compared to outputs of the same age and source (60th percentile)
Readers on
- mendeley
- 107 Mendeley