The wholesaler's role in the marketing channel: Disintermediation vs. reintermediation

Overview of attention for article published in The International Review of Retail, Distribution and Consumer Research, September 2007

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Re-intermediation

Cited by user U0829047 on 20 Apr 2016

Reintermediation in Banking and Finance can be defined as the movement of investment capital from non-bank investments, back into financial intermediaries.

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