The elephant in the room: Predictive performance of PLS models

Overview of attention for article published in Journal of Business Research, October 2016

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High Attention Score compared to outputs of the same age (88th percentile)
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The elephant in the room: Predictive performance of PLS models https://t.co/aFsOTkgqEo #PLS #PredictiveValidity

Our paper on PLS-based prediction (with Galit, Juan, and Suneel) is out in the Journal of Business Research! We... https://t.co/f6oZwG67Gb

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