↓ Skip to main content

Hating in plain sight: The hatejacking of brands by extremist groups

Overview of attention for article published in Public Relations Inquiry, July 2019
Altmetric Badge

About this Attention Score

  • In the top 5% of all research outputs scored by Altmetric
  • One of the highest-scoring outputs from this source (#4 of 188)
  • High Attention Score compared to outputs of the same age (96th percentile)
  • High Attention Score compared to outputs of the same age and source (88th percentile)

Mentioned by

news
6 news outlets
twitter
9 X users
reddit
3 Redditors
bluesky
1 Bluesky user

Readers on

mendeley
82 Mendeley
You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output. Click here to find out more.
Article details
Title
Hating in plain sight: The hatejacking of brands by extremist groups
Published in
Public Relations Inquiry, July 2019
DOI 10.1177/2046147x19863838
Authors

Login to access the Attention Digest and the Sentiment Analysis related to this output.

Timeline Attention over time Attention Score history
Login to access the full charts related to this output.
Activity
Login to access the full charts related to this output.
X Demographics

X Demographics

The data shown below were collected from the profiles of 9 X users who shared this research output. Click here to find out more about how the information was compiled.
Mendeley demographics

Mendeley demographics

The data shown below were compiled from readership statistics for 82 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Login to view Mendeley reader trends over time.

Geographical breakdown

Geographical breakdown
Country Count As %
Unknown 82 100%

Demographic breakdown

Readers by professional status
Readers by professional status Count As %
Student > Ph. D. Student 6 7%
Student > Bachelor 3 4%
Professor 3 4%
Student > Master 3 4%
Lecturer 2 2%
Other 3 4%
Unknown 62 76%
Readers by discipline
Readers by discipline Count As %
Social Sciences 7 9%
Business, Management and Accounting 5 6%
Psychology 2 2%
Arts and Humanities 1 1%
Computer Science 1 1%
Other 1 1%
Unknown 65 79%
Attention Score in Context

Attention Score in Context

This research output has an Altmetric Attention Score of 59. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 25 September 2026.
All research outputs
#912,033
of 34,400,738 outputs
Outputs from Public Relations Inquiry
#4
of 188 outputs
Outputs of similar age
#15,037
of 389,923 outputs
Outputs of similar age from Public Relations Inquiry
#1
of 9 outputs
Altmetric has tracked 34,400,738 research outputs across all sources so far. Compared to these this one has done particularly well and is in the 97th percentile: it's in the top 5% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 188 research outputs from this source. They typically receive a little more attention than average, with a mean Attention Score of 6.7. This one has done particularly well, scoring higher than 97% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 389,923 tracked outputs that were published within six weeks on either side of this one in any source. This one has done particularly well, scoring higher than 96% of its contemporaries.
We're also able to compare this research output to 9 others from the same source and published within six weeks on either side of this one. This one has scored higher than all of them