Journal of Consumer Research,
How and when does distraction impact consumers' brand evaluations? Daniel Zane, Robert Smith, and Rebecca Walker Reczek find…
The Meaning of Distraction: How Metacognitive Inferences from Distraction during Multitasking Affect Brand Evaluations
Overview of attention for article published in Journal of Consumer Research, August 2019
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In the top 25% of all research outputs scored by Altmetric
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High Attention Score compared to outputs of the same age (86th percentile)
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Average Attention Score compared to outputs of the same age and source
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