The Meaning of Distraction: How Metacognitive Inferences from Distraction during Multitasking Affect Brand Evaluations

RT @JCRNEWS: How and when does distraction impact consumers' brand evaluations? Daniel Zane, Robert Smith, and Rebecca Walker Reczek find…

RT @JCRNEWS: How and when does distraction impact consumers' brand evaluations? Daniel Zane, Robert Smith, and Rebecca Walker Reczek find…

How and when does distraction impact consumers' brand evaluations? Daniel Zane, Robert Smith, and Rebecca Walker Reczek find and demonstrate the specificity of a lay theory that distraction by a stimulus implies interest in the stimulus. Read more ⬇️ h…